Our Story

Our Story

When founder Bruce Mullen launched the first JUSU Bar in Victoria in November 2014, he had a clear mission: to inspire and motivate people in his community to take health and wellness into their own hands.

Bruce knows that dietary choices affect how we feel, our immunity, and our overall health and vitality.

By starting with a menu of cold-pressed juice, smoothies, and superfood shots, Bruce was able to demonstrate that simple dietary switches can awaken our cells and radically change our lives. And people loved it.

Before long, JUSU Bar customers began participating in the conversation about nutrition and health. The result has been an expanded menu of carefully curated grab-and-go foods all made up of non-GMO ingredients, as well as JUSU body care, a full line of natural skin, hair, and bath products.

And JUSU Bar itself has grown beyond Victoria to Vancouver and Calgary, and plans are in the works for new locations in other cities.

Throughout it all, JUSU’s founding mission has remained the same. Take control of your own health and wellness by making better food choices. It will awaken your cells and energize your life.